Interviewing skills are likely the most critical for a journalist to refine. This chapter provided useful insight into the methods and techniques of preparing for the interview and how to listen and adapt to the person you are interviewing. It is reassuring to know that beginning reporters may feel as though they are not knowledgeable enough, but this can work to our advantage in some instances. For my particular interview, the “so what” factor may be useful in gaining the most  insight into Professor Brod’s book. What I found beneficial was the Multimedia Coach graphic discussing the interviewer’s role in asking open-ended questions to allow the subject to fill more space, and the potential for new and interesting information arising. Repeating questions can also be helpful when the interviewee evades or misinterprets the question. I have seen this technique in many job interviews before, where the question is repeated, but rephrased if necessary. There are copious amounts of skills and techniques reporters can use during and prior to interviewing their subjects, and all have their benefits to create a comfortable space for the person to provide useful and genuine responses.