Multimedia is a multifaceted tool for journalists worldwide. Mainly for audience outreach purposes, utilizing different formats encourages reader engagement. The Lawrence-Journal World demonstrates the benefits of combining journalism mediums by including TV, newspapers, websites, apps, blogs, etcetera, partially made from the people of the town whose stories may have otherwise been mundane. Media convergence is vital to keeping the art of journalism alive, and it is remarkable to see the support from the Lawrence community this news outlet received. Including more than one technology format interacts with an array of audiences who have their preferences of how they receive their news. Journalists must be well-versed in multiple writing mediums and topics to be successful. Outlets additionally associate with other companies to ensure the production of high-quality products. More recently, technology has transformed journalism into a new business entirely. While it is a more interactive interface, there is a surplus of auxiliaries that may not always be beneficial. News on the internet has created an accelerated need for news and minute-to-minute updates, resulting in a potentially stressful environment for modern journalists. The structure of the work is heavily altered and generally up for interpretation, causing the readers to be split between stories. There is also the ever-present ‘related links’ section of news websites that may only loosely correlate to the content of the article read prior. The internet is a never-ending mechanism that continues to grow daily, and it is wise to ensure one is selective in their journalism perusing process.